Digital marketing and ecommerce strategy

Your product is great.
Your marketing
should match.

I help brands figure out what's missing between a great product and people actually buying it. Then I build the strategy and content to close that gap.

Tell me what's not working See examples
"We launched but nothing happened."
Most launches fail before they start. No buildup, no story, no system. I build the full sequence so people are ready to buy before you even open the cart.
"We have an email list but never use it."
Your list is your most valuable asset. Welcome flows, post-purchase, loyal customer. I build the sequences that work while you're focused on everything else.
"Our copy sounds like everyone else."
If your website and emails could belong to any brand, they belong to none of them. I find your voice and make it work across every touchpoint.
Experience
Walmart.com Lowe's NBC Truist Whirlpool Digital Toys R Us ★ CLT 30 Under 30
What I do Not sure what you need? Just reach out.
01
Marketing strategy
The full system for a product launch — pre-launch buildup, email sequence, product page copy, and ad creative. So when launch day comes, people are already ready.
02
Email flows and sequences
Welcome series, abandoned cart, post-purchase, and loyal customer flows built from scratch. The automated emails that should be making you money around the clock.
03
Brand voice and communication strategy
A clear guide to how your brand sounds, plus rewritten copy across your key pages. So everything you publish actually sounds like you.
04
Social media strategy and messaging
Content strategy and copy that stops the scroll and converts. Multiple hooks, multiple formats, built to test and iterate across Meta and Instagram.
05
Ecommerce and SEO copy
Product descriptions, collection pages, and Amazon listings written to convert with SEO. Copy that earns its place on the page.
06
Ongoing retainer
For brands that want a consistent strategic partner. Monthly content, campaigns, and copy without the overhead of a full agency.
Sample work Click to see inside
Events · Consumer lifestyle · Charlotte, NC
Pitch Partners
Built a full brand from 0 to 250+ attendees across live events. Featured on Queen City News, Mix 108.9, and named CLT 30 Under 30. Partnered with local Charlotte businesses. See the sponsor deck, event emails, and recap below.
+
Positioning line
The room where real connection actually happens.
Sponsorship overview

Pitch Partners is a live event series where attendees take the mic and give two-minute unscripted pitches to find friends, dates, and collaborators. No panels, no name tags, no structured networking.

Our audience shows up for real experiences and talks loudly about the ones that move them. Sponsoring Pitch Partners puts your brand inside a moment people actually remember — and keeps it there long after the night ends.

Partnership tiers

Title partner — named presence across all events, email, and social for the full season

Community partner — featured at two events with email and on-site brand integration

Brand friend — single event presence and organic social mention

Email 1 · 3 weeks out
What if you just said it out loud?
Most of us walk into rooms full of people we'd love to know and leave without saying a word. Pitch Partners was built for the person who's done with that. You get two minutes and a mic. What you do with it is up to you.
Email 2 · 1 week out
Here's how the night works
No panels, no moderators, no structured networking. Attendees who want to pitch put their name in and get two minutes at the front of the room. Everyone else listens, cheers, and connects with the people who caught their attention. The magic is in the room.
Email 3 · Day before
Tomorrow night. See you there.
Doors open at 7. Come ready to be surprised by the people in the room. If you want to pitch, you'll get the chance. Either way, we're glad you're coming.
By the numbers

250+ attendees across the Charlotte live event series

Featured on Queen City News and Mix 108.9

Named CLT 30 Under 30 Future Leaders of America

Partnered with local Charlotte businesses as sponsors and collaborators

Built from zero — brand, audience, partnerships, and operations from the ground up

Big brand experience, applied to brands worth rooting for.

I've spent years doing digital strategy and marketing for some of the biggest names in retail, Walmart.com, Lowe's, NBC, Truist, Whirlpool. I know what real infrastructure looks like.

Now I work with growing consumer brands who have something genuinely great and need the systems to match. You don't need a full agency. You need someone who can come in, see what's missing, and build the thing that fixes it.

★ Charlotte's 30 Under 30 Future Leaders of America
  • 1
    We talk
    You tell me where things feel stuck. No lengthy intake forms, just a real conversation about your brand.
  • 2
    I find the gap
    I look at what you have and identify what's actually holding things back. Usually it's one or two specific things.
  • 3
    I build it fast
    Clean deliverables, quick turnaround. You get something you can use immediately.
  • 4
    You run with it
    Everything is built so you or your team can own it. I'm here when you need more.

Not sure where to start?
That's the perfect place.

Tell me what's going on with your brand and I'll tell you what I see. Most of the time a quick conversation is enough to know exactly what to fix first.

hello@ourkindofcompany.com

Usually back within 24 hours